Our people are at the heart of everything we do. We offer a unique and diverse team of talented professionals who share an unyielding commitment to our purpose and values.

Our team possesses a dynamic blend of skills, experience and perspectives that are instrumental in crafting and implementing the strategies that deliver tangible results for our clients.

We are underpinned by our extended network of experienced consultants and advisers who enrich our capability and capacity to deliver solutions and results for our clients.

It is our people who make it happen.

Karim Hwalla

CEO
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Dr Khaled Chahine

Advisor – Technology, Energy & Resources
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Fayez Hwalla

Advisor – Finance, Market research & Investment Migration
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Ziad Naamani

Commercial VP-Distribution
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Cliff Wang

Advisor – International Trade (Asia)
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Brittany Peterson

Operations & Marketing Manager
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Moussa Youssef

Country Partner - Australia and
New Zealand
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Abdelrahman Bassiouny

Regional Sales & Commercial Manager
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Farah Kamaleldeen

Medical Representative
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Karim Hwalla

Strategic & Geopolitical Business Advisor - Director

Karim Hwalla, a thought leader whose career defines what it means to operate at the nexus of geopolitics, strategic advisory, and international business expansion. Karim has built a reputation as a trusted advisor to ruling families, multinational corporations, and governmental as well as semi-governmental organizations across Australia, the US and GCC & wider MENA region. He holds several advisory roles to members of ruling families in Qatar and the UAE, while also maintaining deep connections with leading family offices throughout the Gulf. As CEO of Global Edge, Karim leads serves as a strategic partner to global businesses seeking to establish lasting influence in the GCC and MENA. Global Edge works at the highest levels to align international ambition with regional priorities, ensuring impact and sustainability. Most recently, Karim has expanded this role through a landmark partnership with KAALM Venture Partners, alongside HH Sheikh Ahmed Bin Mana Al Maktoum, further cementing his commitment to building transformative ventures that connect global capital, innovation, and regional growth. Karim’s career is defined by his role as a Strategic Architect and Geopolitical Navigator, enabling organizations to forge enduring partnerships, mitigate risks, and capitalize on opportunities in some of the world’s most dynamic markets. His unique blend of geopolitical acumen and business leadership makes him an invaluable force in a region where politics and commerce are inseparable.

Dr Khaled Chahine

Advisor – Technology, Energy & Resources
An expert in Mechanical Engineering, System Developments, Metrology, and Quality Assurance, serves as the Chief Technology Officer at Virtupharma, pioneering cloud-based science laboratories. With over 20 years at the National Measurement Institute (NMI), he’s acclaimed for precision metrology projects, earning international recognition. His role extends to NATA assessor and signatory in diverse metrological areas. Dr. Khaled shares his wisdom as a lecturer at renowned universities like UTS and UON, nurturing the next generation. His multifaceted expertise positions him as an invaluable advisor for diverse projects, reflecting his profound impact across various fields.

Fayez Hwalla

Advisor – Finance, Market research & Investment Migration
Fayez has 20+ years of finance and market research experience across various MNCs and industries, such as Oil, FMCG, security and building materials, mainly in the MENA and East Med region. He’s also active in the investment migration industry and certified by the Investment Migration Council, supporting HNWIs to secure their future and diversify their wealth through citizenship and residency by investment solutions. With his experience, knowledge of the MENA region and thorough understanding of the cultural dynamics, he brings a unique practical perspective to support our clients.

Ziad Naamani

Commercial VP-Distribution
Ziad is a commercially driven leader with over two decades of experience shaping go-to-market strategies and driving growth across distribution, trade marketing, and business development. Known for his strategic agility and hands-on execution, he has consistently built high-performing teams and scaled operations across diverse regions and categories. His ability to translate consumer and market insights into actionable growth plays makes him a key force behind commercial acceleration.

Cliff Wang

Advisor – International Trade (Asia)
A seasoned Trade Advisor with expertise in facilitating trade relations between companies and partners in China and Southeast Asia. With a track record of successful negotiations and a deep understanding of the intricacies of trade, he has been instrumental in helping businesses expand their global footprint. Cliff’s dedication to promoting cross border partnerships and his extensive understanding of Asian markets position him as a valuable asset in the realm of international trade.

Brittany Peterson

Operations & Marketing Manager

A hardworking consummate professional, with a history of excellence in administration, operations, and business management.

As an active member of MBA Australia she advocates for AI-centric workflow strategies and maintains a passion for designing and implementing innovative operational frameworks.

Brittany is key in Global Edge’s operation functions. Her dedication to cultivating a positive business culture permeates through everything Global Edge does. Through critical time management applications, implementation of efficient processes and unwavering support she equips our team with the tools they require to facilitate your success.

Her forward-thinking nature positions Global Edge at the forefront of business efficiency. Her passion for innovation and undying dedication to improvement allows our team to thrive in an ever-evolving environment. Her optimistic approach kindles our team’s dedication to achieving not only their, but, by extension, your, goals.

Moussa Youssef

Country Partner - Australia

Moussa is the Managing Director of Vanguard Consulting Engineers, bringing over ten years of experience in construction and structural engineering.

He is known for his strategic leadership and deep technical insight, guiding complex projects with precision. Moussa thrives on building strong professional relationships and expanding networks, creating opportunities for collaboration and growth.

His commitment to excellence and connection-driven approach continue to shape him and the partnerships around him.

Abdelrahman Bassiouny

Regional Sales & Commercial Manager

Abdelrahman Bassiouny brings almost 15 years of experience in the pharmaceutical and consumer healthcare sectors, combining scientific insight with strategic commercial leadership to drive sustainable business growth. As regional Sales and Commercial Manager at Global Edge Services DMCC, he oversees a diverse portfolio of leading brands and plays a key role in expanding the company’s footprint across the UAE and GCC markets.

Throughout his career, Abdelrahman has successfully led the launch and operations of a wide range of market-leading brands, strengthened distribution networks, and built strong partnerships with major retail and pharmacy chains. As part of his business development role, he actively explores market potential, plans strategic brand introductions, and oversees the successful execution of new launches to ensure strong market positioning and long-term growth. His data-driven and results-focused approach ensures every commercial initiative supports sustained performance and brand integrity.

Farah Kamaleldeen

Medical Representative
Farah brings over 7 years of experience in pharmacy management and healthcare operations, combining clinical expertise with strong commercial acumen to drive growth and brand visibility. In her role as a Medical Representative, she focuses on building strategic partnerships with healthcare professionals, delivering impactful product education, and ensuring seamless patient access to advanced therapies. With a results-driven and customer-focused mindset, Farah is dedicated to expanding market presence, strengthening brand trust, and transforming scientific innovation into real health outcomes.